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In social internet marketing, the popular media is used for making a social interaction with the concerned users.
Meaning of Social media:
Marketing is a technique practiced from time immemorial. But in earlier days, this technique was restricted to sale of goods and was applied in real market conditions. Thanks to Phillip Kotler and Gerald Zaltman who advocated that the marketing principles could be applied for selling ideas and services which would be for the benefit of the community at large and particularly would be beneficial for the middle class and low income group people.
Marketing is an art. It calls for a lot of patience. It commands change of marketing tactics depending on the situation and the person who is being approached. Use of modern technology like internet is now found to be most useful and rewarding in the social marketing.
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